Cookie Policy
Last updated: September 2025
This Cookie Policy explains how The Peak Canopy Company LTD (“we”, “us”, “our”) uses cookies and similar technologies on https://www.thepeakcanopycompany.co.uk and sub domains (the “Website”). It also explains your choices. For more information about how we use personal data, see our Privacy Notice.
If you wish to change or withdraw your consent at any time, click “Privacy settings” or “Manage cookies” (also available in the footer of every page).
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1) Who we are and how to contact us
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Controller: The Peak Canopy Company LTD, registered company number 16593364 
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2) What are cookies and similar technologies?
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Cookies are small text files placed on your device by websites you visit. 
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SDKs, pixels, web beacons, local storage, and server‑side tracking (“similar technologies”) can serve similar purposes (e.g., remembering settings, measuring usage, or delivering ads). 
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Cookies may be: - 
First‑party (set by us) or third‑party (set by another domain), and 
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Session (deleted when you close your browser) or Persistent (remain until they expire or you delete them). 
 
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3) How we classify cookies
We group cookies by purpose:
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Strictly Necessary – Required to provide the site and core functions (e.g., page navigation, security, load balancing, consent logging). These do not require consent under ePrivacy rules, but we still describe them here. 
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Performance/Analytics – Help us understand how the site is used (e.g., pages visited, time on page) so we can improve it. Set only with your consent. 
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Functional – Remember choices (e.g., language, region) and enhance features. Set only with your consent. 
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Advertising/Targeting – Personalize ads and measure effectiveness; may build user profiles across sites. Set only with your consent. 
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Social Media – Enable sharing and social features; may track you across sites. Set only with your consent. 
4) Legal bases for using cookies
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Strictly Necessary cookies: We process personal data collected via these cookies based on our legitimate interests in delivering a secure, functioning website (Article 6(1)(f) GDPR / UK GDPR), or where needed to perform a contract you request (Article 6(1)(b)). 
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All other cookies (Analytics, Functional, Advertising, Social): We rely on your consent (Article 6(1)(a)). You can withdraw consent at any time (see Section 7). 
We do not use pre‑ticked boxes, continued scrolling, or cookie walls as consent. You can reject all non‑essential cookies and still use our site.
5) Cookies we use
A) Strictly Necessary (no consent required)
Name
Provider
Purpose
Type
Duration
{cookie_consent}
{Your domain}
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Stores your cookie preferences and proof of consent
First‑party
{12 months}
{__cf_bm / AWSALB / etc.}
{CDN/Hosting}
Security/load balancing
Third‑party
{30 mins – 7 days}
{session_id}
{Your domain}
Maintains session state (login, basket)
First‑party
Session
B) Performance/Analytics (consent)
Name
Provider
Purpose
Type
Duration
{_ga / _ga_*}
{Google Analytics 4}
Site usage metrics; IP anonymization enabled
First/Third‑party
{13 months EU / 24 months elsewhere}
{plausible_ignore}
{Plausible}
Optional opt‑out flag
First‑party
{12 months}
C) Functional (consent)
Name
Provider
Purpose
Type
Duration
{i18n_locale}
{Your domain}
Remembers language/region
First‑party
{12 months}
{chat_widget_id}
{Chat vendor}
Enables customer chat
Third‑party
{6–12 months}
D) Advertising/Targeting (consent)
Name
Provider
Purpose
Type
Duration
{_gcl_au}
{Google Ads}
Conversion tracking & attribution
Third‑party
{90 days}
{fr / fbp / fbc}
{Meta}
Ad delivery & measurement
Third‑party
{90–730 days}
{AUID / IDE / etc.}
{Ad partner}
Cross‑site ad targeting
Third‑party
{varies}
E) Social Media (consent)
Name
Provider
Purpose
Type
Duration
{ytprefs / VISITOR_INFO1_LIVE}
{YouTube}
Embedded video preferences & analytics
Third‑party
{6–24 months}
{li_gc}
{LinkedIn}
Consent and tracking for social plugins
Third‑party
{6–24 months}
6) Third parties and data sharing
When you consent to third‑party cookies, those providers may collect your personal data (e.g., device identifiers, IP address, browsing activity) directly and use it for their own purposes in accordance with their privacy notices.
Key providers (examples—replace with your actual list):
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Analytics: {Google Analytics, Adobe, Plausible} 
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Advertising: {Google Ads, Meta, LinkedIn, Trade Desk, Xandr} 
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Social/Embedded media: {YouTube, Vimeo, TikTok, X/Twitter} 
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Chat/Support: {Intercom, Zendesk, Drift} 
We recommend you review their respective privacy policies. You can manage your consent at any time via Privacy settings.
7) Your choices and how to manage consent
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Manage: Click “Privacy settings” to Accept all, Reject all, or Customize categories with equal prominence. 
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Withdraw: You can withdraw consent at any time via Privacy settings. 
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Browser controls: You can block or delete cookies via your browser. Doing so may affect site functionality. 
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Do Not Track: Our site currently does not respond to DNT signals. 
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Email tracking: If we use tracking pixels in emails, you can disable images or unsubscribe. 
8) International transfers
Some providers may process data outside your country (e.g., in the United States). Where required, we use appropriate safeguards such as Standard Contractual Clauses (SCCs) or other approved transfer mechanisms, and we assess the necessity of supplementary measures.
9) Retention
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Session cookies are deleted when you close your browser. 
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Persistent cookies last until their set expiration (see tables) or until you delete them. 
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We periodically review and shorten retention where feasible (e.g., analytics retention set to {14 months} unless otherwise required). 
10) Children
Our site is not intended for children under {age, e.g., 16}. We do not knowingly place non‑essential cookies where we identify users as children. If you believe a child has provided consent, please contact us to remove it.
11) Changes to this policy
We may update this Cookie Policy from time to time (e.g., if we add new cookies or providers). Material changes will be highlighted in the banner or on this page with a new “Last updated” date.
12) Contact and complaints
If you have questions or concerns about our use of cookies or your rights:
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Contact us/DPO: info@thepeakcanopycompany.co.uk 
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EU/EEA: You can also lodge a complaint with your local supervisory authority. 
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UK: You can lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk. 


